Sissi Winands becomes Chief Sales Officer at Kläger Group

Career and Expertise – Sissi Winands

After completing her training as an advertising saleswoman and studying economics at the Rheinische-Friedrich-Wilhelms-Universität in Bonn, Sissi Winands started her career as a product manager at Maxim Markenprodukte GmbH & Co. KG in Pulheim. She progressed to the position of Senior Product Manager, overseeing the company’s own brands on an international level. In 2016, she took on the responsibility for the product management department. As a group leader, she gained experience in both technical and disciplinary leadership of employees, further developed project methods, and was responsible for optimizing and controlling product management processes. Additionally, she managed the company’s key accounts.

Most recently, Sissi Winands was involved in the establishment of two start-ups. As the COO (Chief Operating Officer), her responsibilities included designing and implementing business strategies, building, structuring, and managing daily business operations, as well as guiding employees. Furthermore, within her latest position, she established an E-Commerce business and was responsible for overseeing online marketing initiatives.

Valuable succession and adherance to the Kläger Group thought

“With Sissi Winands, we have found a competent successor for Bernhard Kurzbach. Her broad expertise will support us in further developing the Kläger Group in all companies and areas, as well as overcoming upcoming challenges together with our customers,” emphasizes CEO Kristian Kläger, managing partner of the Kläger Group.

Bundling the sales activities of the various companies under common leadership has proven to be the right step under the guidance of Bernhard Kurzbach. This approach creates synergies, facilitates knowledge transfer, and promotes the uniform advancement of processes in modernization and digitization, benefiting all sales colleagues and our customers.

Due to her years of experience in the cosmetics industry, Sissi Winands will initially focus on sales activities at Vema GmbH & Co. KG, gradually expanding to the two areas of “Spraying Technology” and “Performance Components” within the Kläger Group.

Ambitious towards the future

“In search of a new challenge, I became aware of the Kläger Group through a contact. The forward-thinking approach of the company group and the positive energy among the executives I have already met excited me. This motivated me to pursue a professional change. Together with the colleagues in the management team and all employees, we aim to further develop sales strategies and the product and service portfolio. In doing so, we actively shape the future of the companies,” expresses Sissi Winands about her new professional challenge.